Today's technology knows no bounds and organizations are eager to stay competitive. The best way to do that is to implement as many avenues as possible to reach people.
Podcasts are gaining traction as a popular marketing tool because they are convenient, engaging, and appeal to a mass audience. A podcast is a set of audio files that are available to download from the internet. Users can subscribe and receive notifications when new episodes are available.
5 Reasons Podcasts are Awesome
1. Use it instead of video
Sometimes organizations don't have the skills or expensive equipment to make a video that will benefit their business. Podcasts are a great alternative because you can effectively get your message out there without all the fuss of a video.
2. Easy to create
Podcasts can be recorded easily and by anyone. They are time-effective to make and easy to distribute. The equipment needed to record a podcast is inexpensive and
editing software is free. All you need to upload your podcast is WiFi. Once it's up, all that's left to do is promote it.
3. Hone your public speaking skills
The hardest part about recording a podcast is developing an easygoing flow while speaking non-conversationally. Anyone who has every tried to record their voicemail greeting repeatedly knows how hard it can be to record yourself speaking without slipping up on a word or two. Podcasting will give you the opportunity to really hone those skills and get into the habit of speaking naturally in a public setting. This will give you the confidence to speak publicly when the opportunity comes up.
4. Portable and engaging
There are so many ways to consume podcasts. You can listen through an app on your phone, stream them on your computer, or download and play them in your car on your commute. They are the perfect way to engage with your consumer base because you can create meaningful content that is easily accessible just about anywhere.
5. Build better relationships with your audience
Podcasts are a one-sided medium but that doesn't mean you won't garner a
loyal following. Listeners will get the feeling that they know the person speaking to them on the podcast and will feel invested in you and your brand. Listening to your podcast will build trust and foster relationships.
I like your information on the effectiveness of podcasts. For your own personal use, what have you used podcasts for and do you personally find benefit in learning from them?
ReplyDeleteHi Julia! I personally enjoy podcasts because as you stated, they are engaging. Many podcasts differ from traditional "lecture" style teaching and have a tone of a conversation we may have among ourselves. They also seem to be more relatable as well.
ReplyDeleteAs someone who used to create podcasts (and who consumes a LOT of them), I agree with your list. I will also add a benefit of audio podcasts is that the listener can consume them while doing other things like driving, running, yardwork and cleaning. Depending on the content, if the listener can multitask, the podcast may be more likely to get a listen!
ReplyDeleteSince your post is about why podcasts are "awesome," I thought I would let you know that this Saturday, March 10 is the International Day of Awesomeness! (there really is a holiday for everything.) You can read more about it here: http://dayofawesomeness.com/
ReplyDeleteWhat can you do to make Saturday more awesome for yourself or others?