Tech Lore

Today's technology knows no bounds and organizations are eager to stay competitive. The best way to do that is to implement as many avenues as possible to reach people. Podcasts are gaining traction as a popular marketing tool because they are convenient, engaging, and appeal to a mass audience. A podcast is a set of audio files that are available to download from the internet. Users can subscribe and receive notifications when new episodes are available. 5 Reasons Podcasts are Awesome 1. Use it instead of video Sometimes organizations don't have the skills or expensive equipment to make a video that will benefit their business. Podcasts are a great alternative because you can effectively get your message out there without all the fuss of a video. 2. Easy to create Podcasts can be recorded easily and by anyone. They are time-effective to make and easy to distribute. The equipment needed to record a podcast is inexpensive and editing software is free . All you need t...

Great images can really take your blog to another level. Content with beautiful, relevant images gets 94% more views than content without images. The perfect image makes a blog post more accessible and more shareable.  Whether you're adding text to an image or just make it pop, these tools can help you take your blog posts to the next level. 1. Canva Canva is an online design tool that's perfect for bloggers. It offers a free version that you can easily use to create amazing Photoshop quality graphics and has thousands of free images, backgrounds, and templates to choose from. There are also opportunities to purchase upgrades for even more options. Canva uses drag-and-drop functionality, making it easy to resize and customize images. Use a preexisting template to design the perfect image to share on social media, or customize your dimensions.  2. Piktochart Piktochart is perfect for creating infographics, presentations, and reports. This is a powerful way t...

I read a great article this week called Brainjunk and the killing of the internet mind . The article author Danny Crichton talks about the importance of filling our brains with healthy, fulfilling content. It's so easy to find ourselves scrolling, giving into the content junk that fuels that dopamine cycle. Addiction to social media is a real issue that plagues users of all ages. Crichton calls on us to treat our media consumption like we should treat our diet: lower quantity, higher quality. This article really got me thinking about the importance of appropriate technology use. While reading about media and content I came across a quiz about smartphone compulsion. I opened the quiz with a lot of confidence because I don't feel like I'm a slave to my smartphone by any means. Sure, it's the first thing I reach for in the morning. A quick email check, social media scroll, and read a little news. And okay, it's usually the last thing I look at when I go to bed, when...

It is clear that social media has surpassed traditional media in terms of reaching, engaging, and informing (or misinforming) a massive global audience. I solidified my place on the Millennial spectrum by growing up in the 90s. We had a front row seat to the evolution of social media. MySpace, Facebook, Twitter, Instagram, Snapchat, blogging, Reddit... they all came to be during our formative years. But now the digital footprint is growing so monstrous that even a somewhat savvy Millennial such as myself struggles to stay hip. I had to ask my Gen Y student worker what a streak on Snapchat is the other day, and I'll admit it pained me. I've dabbled in Twitter before but never given it much time or effort. Ordinarily, I would just play around with the program until I was comfortable with it. There is a lot of trial and error in that though... emphasis on the error. That kind of reckless behavior is what led me to accidentally like a 68 week old pic on Instagram as I was trying ...